We're here to help you market your business. Effectively. Efficiently. Affordably.

We are in business to make marketing easier for you. More importantly, we are here to help you define and build a brand that is trusted and remembered. A brand customers will prefer.

We accomplish this by focusing exclusively on B2B marketing within the building products and construction industry, which has been our area of expertise for more than 35 years. Whether we work with you on a project basis or an ongoing basis, our intention is to become a collaborative business partner—an extension of your company, not just another vendor.

Strategic Planning

What are your short-term and long-term goals for growing your business? Whether you are you looking to increase brand awareness, expand into new markets, or launch a new product, we can help you define and clarify these goals. We help you identify objectives and implement a plan that move you forward to achieving these goals.

• Market Research

• Competitive Analysis

• Lead Generation and Lead Nurturing

• Sales and Marketing Alignment

• Marketing Plan

• Budgeting

Brand awareness

How well is your brand known in the industry? How is your brand viewed by customers and prospective buyers? Whether you are expanding to new markets, launching a new product or simply want to build a stronger brand, we will create a communications plan that will build a positive brand image. Greater brand awareness and effective brand management are key to your buyer journey. Brand awareness is critical to getting specified.

• Brand Positioning

• Corporate Communications

• Public Relations

• Trade Shows

• Event Planning

• Exhibit Displays

content marketing

The saying, "Content is King" has been around for decades. What has changed is just what that means in today's world of marketing. We won't stop at developing content that informs and educates your direct buyer. You need content that gets you discovered online and that serves key influencers in your market. Content that drives demand, builds brand loyalty and gets results in a higher specification rate. 

• Sales Collateral

• Presentations

• Project Gallery

• Case Studies

• Website

• Specification Resources

Digital marketing

Is your online presence sending a powerful message? If not, digital marketing helps level the marketing playing field. It allows your brand to be viewed by a large audience, even on a limited budget.  Organic and paid advertising opportunities can be optimized and customized to reach your target markets with just the right messaging. 

• Digital Advertising

• Email Marketing

• Social Media

• Analytics

• Search Engine Optimization

• Video

Advertising 

There is no silver bullet. No singular approach to building brand awareness and driving demand. When it comes to marketing, success depends on achieving the right marketing mix. Print and digital advertising provides tremendous value in developing a strong brand. Our long-term relationships with industry-leading publications allow us to optimize your budget. We explore all options and develop an approach that gets you where you want to go—faster! Ask about our NEW Programmatic Advertising program.

• Media Relations

• Negotiations, Planning and Buying

• Editorial Contributions

• Graphic Art Design

• Copywriting

• Programmatic Advertising

Sales and marketing alignment

How leadership views the function of sales and marketing will determine the cohesiveness of those work teams. Getting sales and marketing on the same page will shorten the sales cycle and drive bottom-line results. We believe in a One Company, One Team approach. Here's how we facilitate this outcome:

• Goal Alignment

• Internal Communications

• Collaboration

• Effective Sales Support

• Data Analysis

• Sales and Training Presentations

Getting specified

Getting specified is key to driving demand for your products. What are you doing to increase your specification rate? Bottom line: If design professionals don't know your brand, you won't get specified. Your sales team and your customers will need to work much harder to get your product approved. And, who has time to navigate this arduous path?

We have the resources necessary to accomplish this goal, and drive more traffic to your website. Here are just a few examples of content we can develop that will increase your specification rate.

• Product Specifications

• Performance Data Comparisons

• Project Highlights

• AIA Continuing Education Programs

• Technical Documents

• Case Studies

green building

We understand the importance of protecting our environmental resources and conserving energy. We also understand how vital it is to educate architects on how your products support healthy and more energy-efficient building designs. 

Leadership in Energy and Environmental Design is the most widely used green building rating system in the world, with more than 2.2 million square feet being LEED certified every day, .

We develop content that informs and educates architects on how your products, processes and innovations can benefit their client and also contribute LEED credits.

• Performance Data Sheets

• Green Messaging

• LEED Project Highlights

• LEED Documentation

• Sustainable Building Design