From building your brand to keeping your company up to date with the latest trends, here's how Division 08 Marketing can help set your business apart from the rest:
sTRATEGIC PLANNING
The marketing department takes responsibility for planning, coordinating and measuring marketing activities. A senior marketing executive develops a set of marketing objectives that align with overall corporate objectives. Those objectives form the basis for a detailed marketing plan that describes all the activities needed to meet the objectives. The marketing department coordinates the development of the various activities and measures their effectiveness in delivering results, such as growth in market share or increased customer awareness.
cOntent Marketing
Successful content marketing is all about sending the right messages to the right audience and really connecting with your target market. Developing meaningful allows you to tell your story and to build your brand in a way that builds customer loyalty. We can develop content that informs and educates, taking your customer on a journey that sets you apart and makes you a preferred resource—and that generates new leads. Multiple touch points will get your message out there, and to a greater number of customers and prospective buyers and drive traffic to your website.
Public + Media relations
We can develop corporate communications that provide a consistent and positive message about who you are and what you do. What is your brand recognition? There is only one thing better than generating quality leads for your business—and, that it building a successful brand that motivates prospective buyers to reach out to you because your brand represents a high level of quality, expertise and professionalism. How you communicate both internally and externally sends a powerful message. We believe in sharing this message using a variety of methods from press releases about your newest endeavors and product launch, to event marketing, social media, email marketing and direct mail campaigns. Division 08 Marketing can manage your public and media relations utilizing your brand voice to connect with your audience in a way they clearly understand. Our experience in selling and marketing division 08 products for more than 37 years give us the knowledge to understand the various target audiences and how best to communicate. We customize our messaging according to the targeted audience, making the content meaningful to the reader—and building that relationship with you. Communication within your organization is key, and we will facilitate the process of your team being fully aware of messages shared externally, as well as talking points to help work through an unexpected critical situation.
• Corporate Communications
• Media Relations
• Community Relations
• Crisis Management
Digital marketing
We will conduct a content audit and create a strategic plan to present your business and products more effectively, generating more leads and increased customer loyalty. More than 90% of all adults in the U.S. have a smartphone device, and of course we all know these devices are never too far away. Whether it’s using a smartphone, a notebook or a PC—the first thing most of us do when we are searching for a product or service is to go online and start researching. Digital marketing is the most cost-effective approach to reaching the largest audience with multiple touchpoints and greater frequency. It levels the playing field online giving smaller to mid-size organizations the ability to create and share impactful messaging that will generate more leads and build customer loyalty—if you create a user-friendly experience and provide quality content. Hence, your online presence means everything. It all begins with great content, then it’s a matter of how easy is it to find you—SEO. The two go hand-in-hand. Do you have a strong presence online including a website, multiple social media channels, video content, blogging, digital advertising, etc.
- Digital Advertising
- Email Marketing
- Mobile Apps
- Social Media
- Website
- Webinars
Market research
As our industry continues to become more sophisticated, we are a firm believer in market research to stay current with the ever-changing code requirements, design preferences and innovative technologies. This is what marketing is ultimately all about, right? We must define the needs of our customers and prospective buyers, then work to fulfill these needs, distinguishing our offering from that of the competition. We will help you keep your finger on the pulse of what is trending and how that can affect the demand for the products you offer today—to the products needed for the future.