Getting Specified

What is your brand awareness within the architectural community? Does your website effectively inform and influence architects?

Getting specified is key to driving demand for your products. What are you doing to increase your specification rate? Bottom line: If design professionals don't know your brand, you won't get specified. Your sales team and your customers will need to work much harder to get your product approved. And, who has time to navigate this arduous path?

Design professionals want to know how your products add value for them, for the building occupants, and the building owner or developer. 

We have the resources necessary to accomplish this goal, and drive more traffic to your website. Here are just a few examples of content we can develop for you.

  • Product Specifications
  • Performance Data Comparisons
  • Project Highlights
  • AIA Continuing Education Programs
  • Technical Documents
  • Case Studies